- To review the existing Brand Operational Process in order to identify areas of improvement.
- Insight: 11 individuals of different disciplines and levels of seniority participated in stakeholder discussions in order that views and perceptions could be registered. In addition, a review of documents (including existing processes and templates) and the supporting system was completed.
- Delivery: Strategic recommendations focusing on a combination of quick wins and longer term solutions for improving the existing Brand Operational Process, whilst also considering, the overall way of working.
- Agreed recommendations identifying key priority development areas.
"Marketing Drivers have made a valuable contribution to our business by providing clear, insightful and actionable recommendations for creating positive change, in the way that we work, as a team, in the future. I believe that with the right implementation, this work will result in a consistently higher quality performance by the Agency, leading to stronger client relationships and undoubtedly, business growth."
Patrick Smith, Chief Executive (Europe), FutureBrand
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